Corporate video is one of the latest and an amazing way to get noticed by people who are your probable customers. Companies who get their videos created to have it as a marcom tool apparently are known to have done better at showcasing them at various platforms on various levels than those who do not. With videos going viral it has become a vital element to keep your videos highly relevant not just for your branding but also interested to be watched again and again by the viewers. Being a premier corporate video production house, BrandBerry Marcom brings to you tried and tested ways to keep your corporate video content relevant and the need for it in the first place-

Should I go for a corporate video because my competitor has one?

Is it not a big reason to have your own corporate video made because your contender in the industry and market use it efficiently as a marketing tool? It may not be so in every one's case. But the latest trends suggest affirmative on having a comprehensive, tell all video created especially for branding purposes and not for merely advertising. The point of having a corporate video created for your company is to give the audiences both, internal and external; a connecting and bonding link to your company and establish yourself as a brand in the market. If your competitor is using it to his advantage, you might as well try it but try it with a difference and try it to make the difference.

Are you sure your already created videos are creating the desired buzz even now?

Several production houses are approached on daily basis by the companies who want to get their video content created or just have it redone with addition or subtraction of video content. It is because they may not be yielding the same result as before. There is a lot of scope in refurbishing your corporate video for better internet churning and eventual results.

Keeping reviewed and updated titles-

Are the titles you gave to your video still relevant? Are they updated according to the latest searching trends? These are the details that can answer your question of not having the same kind of buzz anymore. Your video title is the most vital factor for search engines to filter down your video in the search results. Having them fixed according to the latest trend of keywords is therefore most important. More than 50% of Google search is video based, having your named missed out on that list id definitely a short coming. Use important keywords while also keeping in mind that they are still intact with their appeal. There are several words like STEPS, FUNNY, WAYS TO, HOW TO, etc that you can use to get noticed.

Have the video descriptions reviewed and updated-

Just like the keywords in your title, relevant keywords in the description of your video are highly essential to grab attention while searching the video by descriptions. Users like to read about the video is it is of greater length. Google also provides you with a word limit of about 800 words to describe your video in detail. It is advised that you avail this opportunity to the best of your brand's advantage. Remember little but effective trick like linking your videos with a back link of your website, this will not only generate more referral traffic but also backs the video with gravitas.

Refreshed video tags-

You might go in for making a new video or reediting the video to revive it but having the fresh tags to your old video or even the new one will only be able to take it to the next level. To have your video found more in the searches, keep updating the tags according to the search algorithms with video related specialized tags like Compound Tags, Specified Tags, Misspellings, Generic Tags.  Read them thoroughly and tag accordingly.

Follow your audience like a phantom-

Your video will never be able to revive or get noticed if you do not have it in accordance to your audience. You should be able to follow wherever your audience goes. Find them. Post your video there and let them find your presence everywhere they go. They cannot neglect you on every platform. Follow the timings they are mostly online and post and repost your videos then. Evaluating your target audience is a drill that you must adhere to on regular basis to follow the leads. Stay aware of your video's referral traffic numbers and ride along the way. See where is most of the content being diverted to find your audience.

Be up beam about these miscellaneous tactics-

Following your competitors stride simultaneously is a good strategy, apart from that, your presence on more social media platforms also does the trick. Joining industry related groups online also bring you to the circuit of people and groups like minded and act as harbingers of better exposure to your brand and networking.

Combating your video views in the high and stiff competition of video uploads every second on platforms like YouTube is f high importance much like understanding why and how having corporate videos can solve the problem. Hopefully these tips help you jump up the "views" and "shares" ladder.