Radio advertisements are one of the best ways in which one can advertise and promote their company. It offers a wide spectrum of opportunities to reach out to your target audience, with minimal expenditure and a rather thoughtful campaign that lasts in the minds of the listeners for a good time to accelerate your sales. People have several reservations also regarding whether or not to opt for radio advertising for promoting their brand or product. Let’s what all people think about before branding through radio ads and how can their queries be sorted:

Q. Should the radio station make the ad for my brand/product?

A. The answer lies in the question itself. However powerful a medium radio station is to broadcast your ad on air, it is not necessary that it is equally efficient in designing your product campaign or the simple ad itself that well. Before going on for the mediumof promotion see if the radio station is known for its multiplicity of services provided. If the radio station is known for creating generously admirable ads and has created memorable ads in the past, then maybe you can choose to take their inputs or give them the ad itself from end to end. But if such traits are not too sound, then it is advised to get them made in-house or from an advertising agency who does radio ads also.

Q. What should my radio consist of considering the visual impediment?

A. Radio is such a medium that has been there in existence long before T.V. or internet. Visual impediment has never been any limitation for it, unless the message is not sent correctly. Radio’s biggest power is its audio capabilities and the listeners’ grasp over it. People love to listen to radio in all conditions. To exploit this facility, advertising on radio is a good option. Also, since the medium is for the ears, your message, which is an ad in this case must have a high audio appeal, the clarity of message and should be short and crisp. The ad should also be in a language understood by your listeners or the target audience. It could be bi-lingual but addition of English language or any other foreign language should only be to a limited extent, that can be understood by the listener. If it’s an English station, make sure that the product and the brand is identifiable by the listeners of that radio station.Radio ad agencies also help you in correcting whatever the missing elements are found, if any, in your product placement through their channel.The key selling feature must not be compromised, at any cost, advertising on any format is solely dependent on the message and the way it is adjusted in the stipulated time is conveyed.

Q. Should I go for several Radio stations for my ad or limit to one?

A.Radio ad agencieswho are producing your ad would obviously limit your ad to their channel or the group of channels being run by them. In case you are getting the ad made done from outside or any other personalised source, you have the liberty to reach as many radio channels. The only riding factor here is to figure out decisively, which radio station has the maximum reach to your audience/customer base and if they offer your ad proper number of on air listings. The more your ad is on air, the better it is registered by the listeners. Also, do not neglect the budget. If the budget does not allow you to go beyond one or two stations, then choose judiciously, the ad, as it will decide the future of the promotional step taken.Beyond this, taking permissions from the Radio stations to let you run your ad on other stations is of high importance. Negotiate if they can allow or not.

Q.What should be my ad’s radio time?

A. The time of your radio ad should be decided during the deal is negotiated. Radio ads run for even a few seconds. They need time on air time in terms of exposure to run time. A radio station has an ad time schedule of about 18-20 minutes per hour, which it sells in slots of 15 seconds, 30 seconds, and 60 seconds. But not all minutes are listened equally by the listeners every time. Audience size keeps shifting throughout the day, therefore, ratesaccording to the number of listeners you are reaching. Also, it is important to figure out which product is for what type of audience, and when does that audience listen to the radio most, accordingly go for that slot. Again, keep in mind the budget. Every slot has varying rates.

Radio Ad Agencies do all these negotiations and preparations if your ad goes in their hands from head to tail. Seeking which way, it suits your product and budget, place your ad with the selected radio station. Good luck!