Garnering better responses for your ad copy and fostering a better customer base is not an out-of-the-world task, however tough it sounds. All you require is a creative approach to the product presentation and also some basic and elementary logic towards what can garner peoples' attention. As BrandBerry Marcom, a premier ad agency in Delhi, we roll out some of the best advice for other ad agencies in Delhi and NCR on ways to work better with their future ad copies:

Keep it Engaging

Advertising experts unanimously believe that showing viewers what they don’t want and deliberately insisting or compelling them to see your ad is a major turn off. Anything that isn't interesting to capture their attention must at all times be avoided.

Pick Words Judiciously

In the quest to keep the viewers interested in your ad, focus on engaging them with small sentences, and shorter and catchy lines; use easy words. Think carefully about your target audience and be selective about the language and vocabulary you chose to put in. Every reader consists of the masses you are focused to reach yet they are all very different from each other. They all may not understand the same language or jargons with the same understanding; it is therefore advised that you restrict yourself to recurrent language that needs lesser time for the readers to absorb and react to.

Stay Cut to the Chase

Your audience does not have the time to read for an advertisement. An ad copy should always be precise, be chased to the point and hence available for absorption at-a-glance. Getting too attached to the ad copy and its content and being philosophical about it does not help. Your product information is essential to the copy as much as the information that tells them how they can be benefited by the product. Let them know how the advertised product is life changing – keep it simple, silly!

Keep it One-On-One

The ones reading your ad are almost always reading them personally, individually and not as a group. It is therefore always appreciated by the viewer if the product is directed at him/ her. Keep it personal. Treat them as you know them, like a trusted friend and not just as a sales person making a flying sales pitch.

Give them a Story, Not a Product

Give them a story they can connect to and recall. For instance, "Khoob jamega rang jab mil baithengey teen yaar, aap, main aur Bagpipers". This is how a simple tagline becomes memorable.  Even if the reader doesn’t directly engage with the brand, he/ she would still know your brand, opening future prospective for purchase and referrals.

Testimonials Can Be Very Very Attractive

Opinions have always mattered and they do so when it comes to advertising as well. Have their favorite star or a mother say it - by having a credible personality vouch for the product or service already, you always stand a chance of pushing your consumer towards a trial purchase.

Writing a sticky ad copy is out and out creative comprehension – these tips only make it easier. Thanking us, already?